basmati rice

3 Reasons Why You Should Choose Basmati Rice

You might think rice is just rice, but there’s a wide variety of different grains to choose from. At Kohinoor we think Basmati is best, from flavours to nutritional benefits.

Aromatic Flavour

The literal translation of ‘basmati’ means the fragrant one, and it’s safe to say, on flavour it delivers! The flavour of basmati rice is truly unique: the distinctive nutty aroma is hard to beat. The delicate long grains deliver a light fluffy texture that’s just as good on its own as it is with delicious Indian food! At Kohinoor, we ensure to get the best out of our basmati, right from sourcing. We ensure the grains are mature enough to deliver the best flavour in every packet.

Healthy Choice

Many people might think rice is not very good for you, but they’re wrong! Rice is incredible healthy, especially Basmati Rice, as well as being a vital part of a balanced and nutritious diet. Enjoying basmati rice can keep your energy sustained for longer. Basmati has a low/medium glycemic index which means the energy is released slow and steady. Also, you should be considering basmati as a ‘supergrain’! It’s gluten-free, low in fat, low in sodium, has no cholesterol and even contains all 8 amino acids.

Easy to Cook

Cooking with Kohinoor’s basmati rice ensure great grains every time. Our delicate grains are aromatic and long ensuring the rice doesn’t become sticky and won’t lose its slender shape. Basmati Rice is incredibly versatile. We use is for lots of recipes from biryani and pilaf to kheer! Discover our rice recipes here.


Kohinoor Products

Kohinoor Basmati Rice is carefully chosen to be the best!